With hands-on fun, interactive zones and the chance to discover the history, magic and making of Cadbury chocolate. With two fantastic new attractions Essence and Purple Planet and the launch of the new Bournville Heritage centre in 2007 it's a scrumptious day out for all the family. In Essence, travel back in time to witness the creation of the Cadbury Dairy Milk. Create your own concoction by choosing a filling from popcorn to marshmallows. Warm liquid chocolate is added to your cup of goodies for the most delicious taste sensation. Kids from 0-90 will love Purple Planet where you can see yourself moulded in chocolate, grow your own cocoa beans and chase runaway Cadbury Crème Eggs! With all these new attractions, the World's biggest Cadbury shop and much more, Cadbury World really is a better day in than most days out.